Press Pack/Media Kit

I did my case study on XXL magazine and I looked at its media kit to understand key things that needed to be included in my magazine if I am making a magazine of the same genre. Looking at the media kit it shows that a high percentage of its readers (78%) are male readers, therefore to appeal to their male readers they may use more male base adverts, such as cologne or sports cars. Also as they have more male readers it means they'll use a lot of male rap artist and more provocative adverts of females for example every issue they have an eye candy section which is photos and videos from women who appear in music videos so they use this to appeal the male readers. A lot of XXL readers are African-American so this tells me that hip-hop magazines have high amount of them particular readers so I may need to do something to appeal to those readers, for example, use a African-American as my main cover star.