I went to an off-license and took a picture of how their magazines was laid out. The magazines went from puzzles and children's at the bottom to entertainment and gossip magazines in the middle to more american magazines at the top. You can see that most magazines have their masthead not completely to the top and to the left side so that when they are laid out next to each other and partly on top of each other, the mast head is what stands out, so that people who are looking for a certain magazine, say Heat, they'll be able see it straight away. Also to make the masthead stand out, they are all bold and have a bright background. The Children's magazines are at the bottom as it is at the height that children can reach so its easier for them. The magazines in the middle are mostly the popular ones so they are at an easy level for readers to see and and pick. The magazines at the top are more exclusive as they are mainly american, so they at put at the top as the shopkeeper may not want people grabbing and touching them as they cost more. 

Magazines are distributed in many different ways. One way is by apps, many magazines now have smartphone and iPad apps and usually people will get a month free trial with it and then pay a subscription afterwards. This helps save magazines money as they save with printing copies, especially in colour, transportation cost and they can reach out to a more younger audience as they use smartphones and technology more. Another method is by electronic brand extension which is the magazine having its own twitter, Facebook, instagram and other social networks to promote itself. They may post upcoming things in the next issue, photos of celebrities and small articles to draw readers in to buy their magazine. This also can draw in younger readers as they are more likely to be on these social networks.